4 Things to Consider While Choosing a Shipping Provider

Varun Sharma
3 min readMay 14, 2020

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Smooth shipping is an integral part of an e-commerce brand’s business model. This is because a company can flourish only if its products are transported to the customers successfully. In situations when the products are broken or delivered late, the retention of potentially loyal customers would be very difficult. Due to this, choosing the right shipping provider is a task that every growing brand must focus on. Our recommendation would be to shortlist the best delivery companies in India for e-commerce shipping and then to use the following four considerations to make the final choice

  1. Reputation in the Market

One of the most important factors to pay attention while choosing a shipping provider is its reputation in the market. A renowned shipping carrier would be a safer choice than a new company without any credibility. To make the decision fair, you should consider reading customer reviews and testimonials on the internet. This will help you in gaining useful insights from real-time experiences. If you feel that a shipping provider has the most reliable reviews but charges a little extra, try to cut down on other expenses. Making a few sacrifices for the right shipping company would benefit you in the future.

2. Services being Offered

Another aspect that will help you choose the best shipping provider in the country is the number of services it offers. From the type of vehicle used for shipping your products to the costs that go into partial shipping, each service offered by a shipping company should be weighed. There will be some companies that would promise to offer an array of services, but when the time comes, none will come to light. Thus, being careful and not falling prey to false/fraud offers is essential as well. This can be done by consulting a legal advisor or another business owner who has had past experience with shipping providers.

3. Provision of Safety Measures

It is likely that customers who get broken or opened products will not be ordering from the same website again. This is because their money and expectations were wasted. For this reason, regaining the trust of customers with bad shipping experiences is not an easy job. So, to avoid such scenarios, it is vital to collaborate with a shipping company that offers safety features for the protection of your products. When the cargo is in transit, a shipping carrier should have safety locks, an experienced driver with a license, authorization from the state government, and should take care of various other measures. Only if the safety standards are met, then you can discuss the details with the shipping company.

4. Relevant Area Coverage

For an upcoming e-commerce brand, it is difficult to ship products all over the country at the start. This is because the product is new, and the supply-chain system needs time to get into the flow. Keeping this in mind, companies often focus on shipping products to certain regions where their customer base is fairly large. While in the case of e-commerce giants, shipping products to the remotest of areas is a top priority. A shipping company that is able to serve such varied requirements should be chosen. This will ensure that your customer retention in a particular area or the whole country can stay strong.

By taking these considerations seriously, your e-commerce company can flourish in the market without any hassles.

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Varun Sharma

I am Varun Sharma, Currently working as a senior project manager and business analyst at Delhivery.